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VOLVO CARS CANADA

First Responder Offer

  • Exclusive offer
  • Up to $2000 bonus incentive on the purchase or lease of a new Volvo*
  • $250 bonus incentive on a Certified by Volvo purchase*
First Responder Offer
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Verify your eligibility with ID.me.

Volvo Cars Canada
First Responder Offer

Volvo Cars Canada wants to say thanks, and support the men and women serving in Canada as First Responders. We want to make getting a Volvo less complicated for you, so you can ensure you and your family are protected and safe while driving.

  • Exclusive offer
  • Up to $2000 bonus incentive on the purchase or lease of a new Volvo*
  • $250 bonus incentive on a Certified by Volvo purchase*

How it works

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Get a Volvo PIN Register below to take advantage of this exclusive offer.
 
Upon approval, a Volvo PIN and purchase instructions will be sent to the email provided within 24 hours.
Which option best describes how this PIN will be used?
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Terms & Conditions and Privacy Policy

Terms & Conditions * Restrictions apply. The First Responder Affinity Bonus is available to active and retired individuals who serve or have served as law enforcement officers, firefighters, or emergency medical services personnel. Available toward the purchase or lease of a new 2026 or 2027 Volvo (excludes EX30 and EX30 Cross Country), new 2025 Volvo EX90; or a Certified by Volvo vehicle purchase. Retired Service Loaners/Courtesy Vehicles and Retailer Demonstrators are also eligible for the VIP by Volvo & Affinity programs. While supplies last, subject to availability. Volvo Car Canada Ltd. reserves the right to exclude or modify model or trim eligibility at any time. The $750 incentive is only available on new 2026 XC40 B5 (excludes Core trim);$1,000 incentive is only available on new 2026 EC40, EX40, V60 Cross Country and V90 Cross Country models; $1,250 incentive is only available on new 2026 XC60 B5 (excludes Core trim), 2027 XC60 B5 and T8 plug-in hybrid, and 2027 XC90 B6 and T8 plug-in hybrid models; $1,500 incentive is only available on new 2026 XC60 T8 plug-in hybrid (excludes Core trim) and XC90 B6 models; $2,000 incentive is only available on new 2026 XC90 T8 plug-in hybrid and 2025 EX90 models; $250 incentive available on all Certified by Volvo vehicles. ​​​ Must take new retail delivery within 90 days of PIN creation date. Only one (1) Volvo PIN allowed per vehicle. Limit three (3) Volvo PINs per participant per year. The Authorized Volvo Car retailer determines final sale price, base MSRP does not include packages/options, destination charge and supplemental advertising fees. Affinity Bonus and Volvo Allowance are subject to change at any time and may vary from month to month.  Not compatible with other VIP by Volvo or Public Affinity Offer PINs. Volvo Car Canada Ltd. reserves the right to discontinue this offer at any time without notice. Not compatible with other VIP or Affinity PIN offers.  Vehicles may be shown with optional equipment at an additional cost. Some vehicle images are not shown to Canadian specification and may include optional equipment and vehicle colours not available in the Canadian market. Non-transferable and Canadian Residents only. See Volvo Car retailer for complete details and eligibility.

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Who is eligible for the Volvo Cars Canada First Responders Offer from January 3, 2026 – January 3, 2027?
The program is available to active and retired first responders in Canada in the following categories:

Law Enforcement
  • Federal, Provincial, Municipal, and Indigenous police officers
  • Royal Canadian Mounted Police (RCMP) officers
  • Correctional Service Canada (CSC) officers
  • Canadian Forces Military Police (CFMP) officers
Firefighters
  • Career firefighters
  • Volunteer firefighters
Emergency Medical Services
  • Certified EMT / Paramedic, including Emergency Medical Attendant (EMA)
Currently ineligible
  • Community Emergency Response Team (CERT) members
  • Emergency management volunteers
  • Registered nurses, who are eligible under the Volvo Medical Professional Program
  • Search and rescue personnel
  • Ski patrol, unless the applicant holds a current EMT license
  • Volunteers in Police Service
Not listed?
If your role is not listed but you believe you may qualify, contact Volvo Cars Canada Program Headquarters at support@vipbyvolvocars.ca.
What is a Volvo PIN?

A Volvo PIN (Personal Identification Number) is a unique code you’ll need for each transaction under the Volvo Affinity Program. If you’re eligible, you can generate your PIN, and it will be sent to you by email. Just bring that PIN to an authorized Volvo Car Retailer to redeem your Volvo Affinity bonus offer.

How do I get a Volvo PIN through the program?

Begin by clicking “Get a Volvo PIN.”

You’ll be redirected to our verification partner, ID.me:

  1. Sign in to your ID.me account (your “wallet”), or create one if you don’t have one.
  2. Verify your First Responder community status, if prompted.
  3. Consent to share your verified information with Volvo.

You must be verified by ID.me as a First Responder community member before you can create a Volvo PIN.

Once verified and your information is shared, you’ll be redirected to create your PIN. If the redirect doesn’t occur, simply return to this program site and click “Get a Volvo PIN” to continue.

How do I verify my First Responder community status with ID.me?

To verify your first responder status, you’ll need to submit a document based on your job title and whether you’re active or retired.

Documents for active first responders:

  • Identification (ID) card
  • Training certification
  • Signed verification letter on official letterhead

Documents for retired first responders:

  • Retired ID card or badge
  • Pension statement
  • Certificate of retirement

Unacceptable first responder documents:

  • Expired IDs and documents (unless it’s a valid retiree ID card issued after retirement)
  • Paper IDs
  • Transcripts, department logos, business cards, emblems, or uniform photos without proper identification

ID.me verification process:

  • Most verifications are completed in under a minute.
  • If document upload is required, processing may take longer.
  • Uploaded documents are reviewed within 24–72 hours at a secure U.S.-based facility.

You will receive an email once your review is complete, including the result and any next steps.

What if I don't want to upload documents to ID.me?

At ID.me, one of their top priorities is the security of user information. The systems that process and store user information are protected by security controls such as encryption, access controls, intrusion detection, and many others that are continuously monitored for effectiveness by their dedicated security team.

If you still have concerns about uploading your documentation, please work with your Volvo Retailer to verify your program eligibility.

Why was my document verification denied?

What to do if your document isn’t accepted by ID.me: https://help.id.me/hc/en-us/articles/360058791094-What-to-do-if-your-document-isn-t-accepted-by-ID-me#why-documents-get-rejected

If you’ve already tried to resolve the issue and it persists, your Volvo Retailer can help confirm your eligibility and advise on next steps.

How do I unsubscribe from ID.me communications?

To unsubscribe from ID.me communications, please visit the following link and follow the instructions: https://help.id.me/hc/en-us/articles/217739718-Unsubscribe-from-ID-me-marketing-emails.


For all program inquiries, please contact Volvo Cars Canada Program Support Headquarters directly by emailing support@vipbyvolvocars.ca.
 
A member of our support team will respond to your inquiry within 1 business day.
 

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